Gupshup: Enhance Customer Engagement with Messaging

Boost customer engagement with Gupshup's AI chatbot platform. Use pre-approved templates, domain-specific models, and multi-channel messaging to elevate your customer service.

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Updated on Dec 19, 2025 (1 month ago)

AI Chatbot Revolution: Gupshup Elevates Customer Engagement with Intelligent Conversations

AI chatbots like Gupshup are transforming customer service and engagement. Gupshup is a powerful conversational AI platform designed to enhance customer interactions across various touchpoints. It empowers businesses to automate customer service, personalize marketing campaigns, and streamline communication through features like pre-approved WhatsApp templates, domain-specific AI models, and multi-channel messaging capabilities. By enabling two-way conversations, campaign management, bot creation, and agent assistance, Gupshup helps businesses provide exceptional customer experiences while minimizing costs and maximizing customer lifetime value. From BFSI to retail and healthcare, Gupshup offers industry-specific solutions to drive business results through intelligent, AI-powered conversations.

Pricing

Pricing Model

FreePay-As-You-Go (PAYG)Credit or Token-Based

Pricing Plans

Gupshup Fee

A standard charge of $0.001 per message applies to both incoming and outgoing text messages, regardless of whether they are session or template messages. Media messages are free of cost.

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per message

WhatsApp Fee

This fee is determined by Meta and varies based on the type of conversation and the recipient's country. As of July 1, 2025, Meta transitioned to a per-message pricing model for template messages. The rates are categorized into Marketing, Utility, and Authentication messages, with specific charges for each category and region. Utility template messages sent within a 24-hour customer service window are free of Meta charges. Volume-based pricing tiers offer discounted rates for Utility and Authentication messages.

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per message