Grow your online presence with Semrush! Uncover marketing insights, conduct keyword research, and analyze competitors.
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Pricing Model
Pricing Plans
SEO Pro Plan
Ideal for freelancers, small business owners, and SEO beginners. Includes: 5 SEO Projects, 500 keywords to track, 100,000 pages to crawl per month, 10,000 results per report, 250 keyword metric updates per month, 500 SEO Ideas per month, 3 scheduled PDF reports.
$ 139.95
month
SEO Guru Plan
Best for growing agencies and teams ready to scale. Includes all Pro Plan features plus: 15 SEO Projects, 1,500 keywords to track, 300,000 pages to crawl per month, 30,000 results per report, 1,000 keyword metric updates per month, 800 SEO Ideas per month, SEO Writing Assistant, SEO Content Template, Topic Research, Historical Data, Multi-targeting in Position Tracking, Looker Studio reporting integrations.
$ 249.95
month
SEO Business Plan
Suited for established agencies and large businesses. Includes all Guru Plan features plus: 40 SEO Projects, 5,000 keywords to track, 1,000,000 pages to crawl per month, 50,000 results per report, 5,000 keyword metric updates per month, 2,000 SEO Ideas per month, SEO Share of Voice tracking, API Access.
$ 499.95
month
Social Base Plan
Ideal for individuals and small teams. Includes: Manage up to 5 social profiles, Schedule up to 50 posts per month, Track up to 10 competitor profiles, Generate up to 30 AI content assets per month.
$ 20
month
Social Pro Plan
For social media professionals, businesses, and agencies. Includes all Base Plan features plus: Manage up to 10 social profiles, Unlimited post scheduling, Unlimited AI content generation, Track up to 20 competitor profiles.
$ 40
month
Social Business Plan
For scaling SMBs, agencies, and brand marketing teams. Includes all Pro Plan features plus: Influencer Analytics, Media Monitoring, Manage up to 10 social profiles, Monitor 2 keywords in Media Monitoring.
$ 250
month
Content Toolkit Plan
Includes: Unlimited standard articles, 5 SEO-boosted articles per month, SEO briefs, Content ideas, Content optimization, AI writing tools, AI image generation, Up to 50 brand voices, WordPress publishing for up to 100 sites.
$ 60
month
Content Toolkit Additional SEO Boost
Additional SEO Boost credits: 10 articles.
$ 30
month
AI PR Base Plan
For building media lists and sending targeted campaigns. Includes: Viewing and exporting contact information, Accessing email performance statistics.
$ 149
month
AI PR Pro Plan
For managing more contacts, advanced analytics, sending follow-ups, and tracking mentions. Includes all Base Plan features plus: Advanced analytics, Sending follow-ups, Tracking mentions.
$ 279
month
Advertising Base Plan
Includes: Advertising Research, Ads History, PLA Research, PPC Keyword Tool, Ads Launch Assistant, 2 report exports per month.
$ 99
month
Advertising Pro Plan
Includes all Base Plan features plus: AdClarity for competitor insights on display, video, and social ads, Access to 30+ global markets, Up to 50 monthly reports across display, video, or social channels, Comparative views of up to 10 advertisers or publishers, Up to 3 months of historical data for every campaign analyzed, Export up to 5 reports per month, Unlimited access to advanced widgets like Share of Voice, Top Ads, and Expenditure Trends.
$ 220
month
Semrush Local Base Plan
Per location. Includes: Google Business Profile audit and optimization plan, Automated post generation and publishing, Auto-replies to reviews.
$ 30
month
Semrush Local Pro Plan
Pricing not specified; contact Sales for details.
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Traffic & Market Pro Plan
Includes: Full access to real domain data, 1 user seat, Maximum of 3,000 requests per day.
$ 289
month
Traffic & Market Custom Plan
Designed for organizations needing custom solutions and team access; pricing varies.
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Additional User Pricing
Per user with SEO Toolkit Pro Plan.
$ 45
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Semrush One Starter
For those beginning their SEO and AI visibility journeys. Traditional SEO + AI search: Includes AI Visibility Toolkit, Up to 5 websites to monitor, 50 prompts & 500 keywords (daily tracking), Google + AI visibility tracking, Competitor insights (Google + AI), AI brand insights.
$ 165.27
annually
Semrush One Pro+
For growing brands looking to scale SEO and AI search impact. All Starter features plus: Historical SEO data, Up to 15 websites to monitor, 100 prompts & 1,500 keywords (daily tracking), Content optimization, Keyword cannibalization analysis, Multi-location/device tracking.
$ 248
annually
Semrush One Advanced
For those who need maximum power — including API access, insights, and automation. All Pro+ features plus: Share of voice, Up to 40 websites to monitor, 200 prompts & 5,000 keywords (daily tracking), API data integration, Migration from third-party tools, MCP Access.
$ 455
annually
Additional Users Add-on
Starting at $45/mo. Add colleagues to your Semrush account, Collaborate across shared projects, Branded profile on the Semrush Agency Partners platform, Semrush verified badge for your marketing channels, Keep your account secure with individual logins.
$ 45
month
Lead Generation Add-on
Lead Generation outreach credits in Lead Finder.
$ 90
month
Base Report
Base Report: Data from 20+ Semrush tools, Google Analytics and Google Search Console integrations, Delivery at a specified time, Monthly/Weekly/Daily scheduling, PDF export + AI-generated summaries, Sharing with Semrush users.
$ 10
month
Pro Report
Pro Report: All Base Report features, Sharing by link, Branding and white-labeling.
$ 20
month
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