In today's competitive landscape, truly understanding your customers is paramount. Optimove is a Customer-Led Marketing Platform designed to do just that – leveraging a real-time Customer Data Platform (CDP) to orchestrate personalized, multichannel campaigns. But Optimove goes beyond simple personalization, deeply integrating **AI** to predict customer behavior and optimize every interaction. Through tools like the OptiGenie AI Suite – featuring capabilities from AI-powered insights and creation to full orchestration – and assistants like Optibot, marketers can unlock actionable recommendations, generate high-performing copy, and discover key target groups. This isn’t just about sending more messages; it’s about delivering the *right* message, to the *right* customer, at the *right* time, ultimately driving a 33% average increase in Customer Lifetime Value (CLTV).

Pricing

Pricing Model

Pay-As-You-Go (PAYG)Custom PricingPerformance-Based

Pricing Plans

Core Platform

The cost is primarily based on the number of monthly active customers, such as purchasers, users, players, or traders. There are no limits or additional charges for the number of users or team members accessing the platform. Optimove does not impose limits or extra fees on the amount of data shared with the platform.

---

Add-On Products

Optimove provides various add-on products across different channels, each priced separately. The Email Service Provider (ESP) add-on is priced based on the number of email communications sent.

---

Optimove Orchestrate

Flexible and scalable, tailored to each organization's requirements. Pricing depends on usage indicators such as the volume of customer data processed, the number of active customer profiles, and the scope of orchestration capabilities needed. Core Platform Inclusions: Access to customer data infrastructure, predictive segmentation, multichannel campaign management, performance analytics, and AI decisioning features. Additional Modules: Optional modules like messaging channels or advanced analytics can be added based on business priorities. User Access: No charges per seat or limits on data usage, allowing enterprise teams to collaborate freely and scale without friction.

---

Optimove Engage

Based on message volume and channel usage. Channels Supported: Email, SMS, mobile push, and web. User Access: No user limits, supporting growing teams and dynamic marketing needs.

---

Optimove Ignite+

Preferential pricing with reduced first-year platform fees and implementation costs, making enterprise-grade CRM and exclusive iGaming solutions more accessible without heavy upfront investment.

---

Promotions Engine

Based on the features used and deployment method—either via API integration or directly within Optimove’s platform. Operators pay only for the features they need, with no hidden fees or per-seat charges, ensuring predictable costs that align with marketing goals.

---